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Sourz gears up for sponsorship of Holi Festival of Colours

Published:  17 August, 2015

Sourz will have an LED bar showcasing its Rainbow Ice variant at the Holi Festival of Colours in London on September 12 and 13.

The brand is the official shot partner of the music festival which takes place at the Queen Elizabeth Olympic Park.

There will also be a Sourz experiential area at the event with photobooths for festival-goers to have their pictures taken as a memento or to be sent to their phones for sharing on social media.

The brand has already taken part on a Club MTV Presents Sourz Colours Tour, which took the festival experience to 10 cities as a warm-up for the London event.

Holi is originally a traditional Hindu festival during which participants celebrate the victory of good over evil by throwing brightly coloured paint over each other.