Harpers Wine & Spirit Trade News

Diageo Reserve hits the road for UK studios tour

Published: 20 January, 2020

Diageo is preparing to get bartenders revved up ahead of its annual World Class cocktail-making competition with a UK-wide ‘training tour’.

Belsazar Vermouth launches Summer Spritz campaign

Published: 10 June, 2019

Belsazar Vermouth has launched a new range of "summer serves" to take advantage of consumer demand for lower abv drinks and spritzers when the sun comes out.

Diageo reveals GB World Class finalists

Published: 31 May, 2019

Diageo Reserve has revealed the names of the 20 British bartenders who will compete for its GB World Class bartender of the year 2019 award.

UK’s top 100 bartenders announced

Published: 11 April, 2019

Diageo Reserve has announced its 2019 World Class Top 100 bartenders, putting the spotlight on the best and brightest of the UK bar world.

Diageo promotes Richard Larkin to head of Reserve

Published: 29 October, 2018

Diageo has promoted Richard Larkin to head of its Reserve GB arm.

Diageo Reserve sponsors new Edinburgh Cocktail Festival

Published: 07 August, 2017

Edinburgh’s newest cocktail celebration has teamed up with global spirits producer Diageo for its inaugural outing.

Bulleit Bourbon gets new UK brand ambassador

Published: 03 July, 2017

Diageo Reserve has appointed Jenna Ba as brand ambassador for its Bulleit Bourbon in the UK.

Diageo Reserve creates ‘global cocktailian’ role

Published: 13 June, 2017

Diageo Reserve has created a new ‘global cocktailian’ role in a bid to forge a stronger link between the Reserve business and the wider luxury industry.