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Bulleit Bourbon gets new UK brand ambassador

Published:  03 July, 2017

Diageo Reserve has appointed Jenna Ba as brand ambassador for its Bulleit Bourbon in the UK.

Bringing more than ten years experience of working behind some of London’s top bars, Ba had been brought on board to work with the on-trade to educate and inspire bartenders, while in the off-trade she would work with consumers providing tips on creating "world class” drinks at home, said Diageo Reserve.

Starting her new role today, Ba most recently worked at Chiltern Firehouse and spent more then three years at The Brompton Club, which she credited as the bar that inspired her bartending style.

Having spent the last decade refining her skills and building an appreciation for how much the technique of staff, excellent service and a well thought out offering helped to create and develop an establishment, Ba has also in recent years worked extensively at brand events and activations for the industry’s leading spirits brands, including Bulleit.

Ba said: “Bulleit is such an amazing bourbon that’s built on tradition and heritage but is also innovative – and that’s sometimes a hard balance.”