Published: 17 October, 2014
Guy Ritchie, the UK film director behind Lock Stock and Two Smoking Barrels director and the recent Sherlock Holmes film series, has linked up with David Beckham to make the first TV advert for his new Haig Club whisky.
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Published: 16 October, 2014
The Conseil Interprofessionel du Vin de Bordeaux (CIVB) is launching its first global marketing campaign to help counter falls in sales by both volume and value. Its seven priority markets - China, USA, UK, Japan, Germany, Belgium and France - will soon be flooded with new atmospheric images drawn up by leading British advertising agency, Isobel.
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Published: 10 October, 2014
Every year nearly £200m is spent on alcohol advertising. One of the main assumptions behind that spend is that we need to change the way people think about a brand to have an impact on sales.
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Published: 07 October, 2014
In his recent talk, the leading advertising figure Sir John Hegarty described the wine industry as "peculiar, fragmented, confusing and impenetrable". He went on to point out that 90% of consumers don't understand quality in wine.
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Published: 19 September, 2014
wNew York independent wine merchant, Chambers Street Wines, has been named the Best Independent Retailer in the World in a competition run by Jancis Robinson MW.
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Published: 19 September, 2014
The wine industry should look at the massive success of BBC's Top Gear in how to make a potentially complex subject entertaining to the public, according to advertising guru, Sir John Hegarty.
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Published: 18 September, 2014
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Published: 16 September, 2014
"The first thing you need to know about Rioja to understand its wines is..."
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Published: 03 September, 2014
England's largest whisky distillery, The Lakes Distillery near Bassenthwaite Lake in Cumbria, is to produce 60 Connoisseurs' Club oak sherry casks, filled with the Lakes single malt and owned exclusively by club members.
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Published: 22 August, 2014
The saying going there is no such thing as a new original business idea, which is probably why there is an equally popular phrase - the greatest form of flattery is imitation. Well here's a business idea that could very easily be adapted to the wine and spirits world. Deskbeers.
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Published: 13 August, 2014
A series of what are being billed as "DisruptWine Talks" will be one of the key new features at this November's Digital Wine Communications Conference taking place in Montreux, Switzerland.
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Published: 13 August, 2014
The president of a Bordeaux wine body wants to open up younger UK wine consumers to the region's white wines.
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Published: 12 August, 2014
Drinkaware has launched a mobile app which tracks alcohol consumption, calculates units and calories and helps users set goals to cut down their drinking.
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Published: 08 August, 2014
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Published: 08 August, 2014
Why is it the best ideas are often the most glaringly obvious thing to do - it is just that no-one has thought to do so before.
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Published: 05 August, 2014
Tesco is inviting its consumers to join in a wine tasting to help come up with more customer friendly and impartial wine descriptors.
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Published: 01 August, 2014
The UK wine trade should stop lamenting the fact the average consumer is looking to buy cheaper wine and work harder to convince them to do otherwise, according to leading wine consultant Jerry Lockspeiser.
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Wine companies must have a "consumer-centric" approach to draw in and stay relevant to new generations of wine drinkers, says Rabobank.
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There is a prevailing school of thought in the advertising business that to change consumer behaviour you first need to change consumer attitudes [and by consumer behaviour we mean getting people to buy stuff].
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Tesco customers' calls for increased variety in its Finest wine range were answered this week as the supermarket added seven new wines - including a Riesling from Slovenia.
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