In a new ‘proactive’ market audit, industry regulator Portman Group has found “near universal” adherence to high standards of alcohol marketing.
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More and more brands are using QR codes and smartphone apps to transform simple packaging into digital experiences.
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Viña Santa Rita and its associated wineries in Chile have obtained their sixth accreditation from the Certified Sustainable Wine of Chile Code, under the rules of the oversight body.
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At any one time, there are an average of seven trillion pieces of packaging in the world. The opportunities offered by technology to engage with consumers via the bottle are only just getting started, says Jo Gilbert.
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Mark White, the Groceries Code Adjudicator (GCA), has launched the annual survey with a call to wine and spirit suppliers to tell him if retailers are treating them “fairly and lawfully”.
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Until the end of March, Harpers subscribers can get 40% off all books in The Classic Wine Library by visiting http://bit.ly/BuyClassics and using the code CWLHARP40 at checkout (postage is free within the UK, other postage rates vary). Customers in the US and Canada can use the same code at http://bit.ly/BuyClassicsUS.
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UK alcohol regulator the Portman Group has updated its packaging and promotional guidance for society’s evolving standards, including a new rule around ‘offence’.
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