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Campaign to cut hospitality VAT to 10% spearheaded by Tom Kerridge

Published:  02 June, 2026

Chef and publican Tom Kerridge is urging the hospitality industry to sign a new petition backing VATsTheProblem – a campaign to cut VAT for the sector to 10%.

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On-trade: Give consumers a reason to spend more

Published:  31 March, 2026

With many restaurants currently fighting to survive, how can they prompt customers to trade up, asks Chris Losh.

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