Harpers' 30 Under 30 winners announced

What a couple of years the trade has had. What ups and downs. During the worst months of Covid, we’re sure there are some who felt a bit like Midas’s barber in the ancient tales. Forced under pain of death to keep his master’s secret – that the former Greek king was hiding a pair of donkey’s ears beneath his hat – the unfortunate barber was only able to vent by taking himself to a bed of reeds and screaming that the king had, indeed, become part-ass.

Last call for 30 Under 30 nominations

The final week for nominations is now upon us, with less than five days left to highlight the work of a colleague or to nominate yourself to be in with a chance of appearing in Harpers’ inaugural 30 Under 30 list.

Long read: Chasing formats isn't enough for the Instagram generation

In the past decade, regular wine consumption among 18-34 year olds has fallen by 10% (Wine Intelligence), which could indicate trouble for the sector in the future. Alex Green, co-founded wine distributor Beyond Wines after working with business partner Matt Johnson at Copestick Murray where they worked on i heart and Freixenet. Here, he explores why wine brands are failing to engage the younger demographic and where they stand to make the biggest wins.

Wine on the rise with younger consumers as on-trade returns

Younger consumers plan to spend more than before as they return to pubs and restaurants, and spend a larger slice of that money on wine.

Friday Read: Chasing millennials – a moribund or redefined art?

For as long as I can remember, the wine industry has been coveting youth. Generic bodies have been at the forefront of this rush to connect with Gen Y. The CIVB, Inter Rhône and InterLoire have all invested significant resources into campaigns targeted at millennials.

Wine Intelligence highlights alternative format trends