Webinar: Exploring alternative premium whites
Published: 08 June, 2021
Modern food styles and lifestyles often naturally lend themselves to white wine, but is the trade doing enough to encourage consumers to trade up and seek out a wider variety of premium white choices or is the premium spotlight more typically shone on reds? And when customers do trade up within whites, is that limited to just a handful of usual suspects rather than embracing the global wealth of premium possibilities?
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