Pernod Ricard launches Jacob's Creek Sun Craft range targeting millennials

Pernod Ricard announced that it is planning on launching a new Jacob's Creak wine range called Sun Craft the will be targeting millennials and is expected to launch in March or April in the UK.

Insights: On-trade needs to embrace social media to drive footfall and sales

There is a promising shift in the role of social media in the on-trade, but are pubs and bars missing out on a lucrative sales opportunity?

Strong sales figures from Pernod Ricard add to pressure on Diageo

Pernod Ricard is reporting solid growth for the three months to September 30, 2015, according to figures released today.

Glenlivet opts for peated cask finish for latest Nàdurra series release

Pernod Ricard's Glenlivet single malt has launched the third expression of its Nàdurra cask finish range.

Absolut puts classics with a twist under spotlight in digital campaign

Absolut vodka is launching a new Taste Perfection brand marketing platform focusing on classic vodka cocktails such as the Bloody Mary and Cosmopolitan.

Jameson links with craft brewer for limited edition Irish whiskey

An Irish whiskey from casks that have previously held a craft brewer's stout has been launched by Jameson.

Revamped Absolut vodka bottle heads to global markets

Pernod Ricard has unveiled a new-look bottle for Absolut vodka, the first redesign for the brand in over 30 years.

Champagne provides some fizz for Pernod Ricard as annual sales nudge ahead by 2%

Champagne and Irish whiskey were among the main drivers of global growth for Pernod Ricard in 2014/15, though the spirits giant turned in only a modest overall sales increase of 2%. The company described the performance as "solid".

Bryant takes the hot seat as chief winemaker for Jacob's Creek

Pernod Ricard has appointed Ben Bryant as chief winemaker for its Jacob's Creek Australian wine brand, replacing Bernard Hickin, who will retire in June 2016.

'No reason' UK gin exports can't match Scotch whisky's £4 billion says environment secretary

The environment secretary Elizabeth Truss has said the UK government has ambitions to help the gin industry match the UK's whisky exports, which topped £4 billion in 2014.

Insight: Pernod Ricard's new chief Alexandre Ricard outlines his strategy for greatness

Pernod Ricard's new chief Alexandre Ricard wants to conquer the world with conviviality. But are the two things compatible?

Gin Guild survey: Six out of 10 on-trade customers ask for a gin by brand name

A survey conducted for The Gin Guild by One Poll showed that almost two-thirds of on-trade customers (62%) ask for a specific gin by name rather than settling for the generic house gin when ordering a G&T. The results suggest half request tonic by name too.

Schreil to head Absolut production as Asplund steps down after more than three decades

For the first time in 33 years there's to be a change in the person in charge of making Absolut vodka.

Absolut takes on rainbow colours to celebrate LGBT links

Absolut vodka is celebrating its links with the lesbian, gay, bisexual and transsexual community with its latest special pack.

Pernod Ricard UK turns 40 and celebrates responsibly with its 5th annual "Responsib'all Day"

Pernod Ricard UK celebrated its Ruby Anniversary as well as raised a glass to several key milestones over the last 40 years while also promoting it's "Responsib'all Day".

Pernod Ricard to trial computerised cocktail bars in 500 homes in London and Paris

Pernod Ricard plans to trial its computerised "bar at home" project in 250 homes in London and 250 in Paris as it bids to revolutionise the way spirits are bought.

Pernod Ricard to overhaul business as it looks to boost profits 5% and overtake Diageo

Absolut vodka to modernise its iconic bottle

Absolut is making design changes to its iconic bottle that helped make the brand famous in 1979, "making it ready to face the future."

Pernod Ricard's third quarter results shows sales improving

Sales are improving at Pernod Ricard according to its third quarter financial results, reporting a 2% increase in organic sales to €6.5b and a 6% rise in reported growth for the first 9 months of the financial year.

Jacob's Creek launches wine and snack pairing to eliminate 'snobbery' associated with wine

Jacob's Creek is launching a wine and snack pairing 'wheel' with the help of celebrity foodie Jo Pratt to help consumers pick wines that compliment some of the UK's most favourite snacks and remove some of the 'snobbery associated with wine selection.'