Absolut puts classics with a twist under spotlight in digital campaign
Absolut vodka is launching a new Taste Perfection brand marketing platform focusing on classic vodka cocktails such as the Bloody Mary and Cosmopolitan.
Read more...Absolut vodka is launching a new Taste Perfection brand marketing platform focusing on classic vodka cocktails such as the Bloody Mary and Cosmopolitan.
Read more...An Irish whiskey from casks that have previously held a craft brewer's stout has been launched by Jameson.
Read more...Pernod Ricard has unveiled a new-look bottle for Absolut vodka, the first redesign for the brand in over 30 years.
Read more...Champagne and Irish whiskey were among the main drivers of global growth for Pernod Ricard in 2014/15, though the spirits giant turned in only a modest overall sales increase of 2%. The company described the performance as "solid".
Read more...Pernod Ricard has appointed Ben Bryant as chief winemaker for its Jacob's Creek Australian wine brand, replacing Bernard Hickin, who will retire in June 2016.
Read more...The environment secretary Elizabeth Truss has said the UK government has ambitions to help the gin industry match the UK's whisky exports, which topped £4 billion in 2014.
Read more...Pernod Ricard's new chief Alexandre Ricard wants to conquer the world with conviviality. But are the two things compatible?
Read more...A survey conducted for The Gin Guild by One Poll showed that almost two-thirds of on-trade customers (62%) ask for a specific gin by name rather than settling for the generic house gin when ordering a G&T. The results suggest half request tonic by name too.
Read more...For the first time in 33 years there's to be a change in the person in charge of making Absolut vodka.
Read more...Absolut vodka is celebrating its links with the lesbian, gay, bisexual and transsexual community with its latest special pack.
Read more...Pernod Ricard UK celebrated its Ruby Anniversary as well as raised a glass to several key milestones over the last 40 years while also promoting it's "Responsib'all Day".
Read more...Pernod Ricard plans to trial its computerised "bar at home" project in 250 homes in London and 250 in Paris as it bids to revolutionise the way spirits are bought.
Read more...Absolut is making design changes to its iconic bottle that helped make the brand famous in 1979, "making it ready to face the future."
Read more...Sales are improving at Pernod Ricard according to its third quarter financial results, reporting a 2% increase in organic sales to €6.5b and a 6% rise in reported growth for the first 9 months of the financial year.
Read more...Jacob's Creek is launching a wine and snack pairing 'wheel' with the help of celebrity foodie Jo Pratt to help consumers pick wines that compliment some of the UK's most favourite snacks and remove some of the 'snobbery associated with wine selection.'
Read more...Pernod Ricard Bodegas, the Spanish branch of the larger French company Pernod Ricard, launched the Winnovation Lab, an innovation incubator and ideas laboratory, this week.
Read more...Pernod Ricard is ramping up activity on Jacob's Creek and launching new campaigns for Malibu and Cuban rum brand Havana Club.
Read more...An urban micro-distillery initiated by Pernod Ricard is set to open in Hackney in June, headed by two local entrepreneurs from outside the spirits industry.
Read more...More senior businesses and figures in the UK wine and spirits industry need to get behind the work of the Wine & Spirit Trade Association to try and protects its future growth, according to Denis O'Flynn, managing director of Pernod Ricard UK, and the trade body's new chairman.
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