Baileys launches Christmas campaign

Diageo's cream liqueur brand Baileys is to take to the TV with its first Christmas advert in five years.  The theme is a "contemporary twist on Tchaikovsky's The Nutcracker ballet" and it was choreographed by Black Swan choreographer Benjamin Millepied.

World Class Bartender competition comes to TV

Diageo's 2013 World Class bartender competition has been made into a four-part TV series, set to air this month.  

Pernod Ricard and Diageo report mixed figures for first quarter performance

First quarter results issued this week have revealed mixed fortunes for the sector's major drinks companies with Pernod Ricard posting an organic net sales loss of 1%, whilst Diageo returned an organic net sales growth of 3.1%.

Diageo revamps key brand campaigns for Christmas

Diageo will be investing heavily in new media campaigns for its key brands Baileys, Smirnoff and Johnnie Walker Red Label for the upcoming festive period.

Diageo investors in protest vote over "excessive" executive pay outs

Shareholders and investors in the drinks giant, Diageo, are to vote later this week on what they claim is an "excessive" level of payout for former chief executive, Paul Walsh.

Diageo lines up new global brand director for Smirnoff

Diageo has appointed Matt Bruhn global brand director for Smirnoff, with effect from 1 October, reporting to David Gates, head of premium...

Enter Story Headline

Diageo reveals its 2013 Special Releases collection

Diageo has revealed the 10 single malt whiskies that will make up its annual limited edition Special Releases for this year.  

Diageo launches Smirnoff Gold vodka with £4.5m campaign

Diageo is adding a bit of affordable bling to the UK vodka category with the launch of Smirnoff Gold, backed by a £4.5-million marketing campaign.

Q&A: Diageo's Walter Celli Junior on its World Class competition

Diageo launched its World Class bartender competition in 2009. In its first year, the programme reached around 4,000 bartenders.

Diageo strengthens ties with Shuijingfang baijiu

Diageo is to acquire the remaining 47% of baijiu brand Shuijingfang's major shareholder for £223 million.

Diageo launches online responsible drinking campaign

Diageo has launched an online campaign to remind young people that excessive drinking can lead to "shame and embarrassment".

Diageo crowns World Class Bartender competition winner

David Rios from The Jigger Cocktail bar in Bilbao, Spain, has won Diageo's World Class bartender competition.

Diageo appoints Syl Saller as chief marketing officer

Diageo has appointed its long-standing innovation director, Syl Saller, as its global chief marketing officer.

Diageo launches counter top spirits unit for impulse sector

Diageo is launching a new counter top unit for the impulse sector to help drive sales of 20cl miniatures of its major spirits brands.

Bristol bartender wins chance to create spirit with Diageo

A Bristol bartender has won Diageo's Show Your Spirit competition and will see her brand go into production.

Diageo launches commemorative tequila

Diageo has launched Tequila Don Julio 1942, which will be available in high-end bars, restaurants and spirits retailers in the UK through Coe Vintners, and has an rrp of £115.

Diageo chief executive to step down

Diageo chief executive Paul Walsh has announced he is to retire from the company and will be replaced by Ivan Menezes from July 1, 2013.

Diageo bartender competition takes to the skies

Diageo's bartender competition World Class is to take to the skies for the UK final - the company has partnered British Airways and the final of the competition will take place on a return flight from London to New York.

Blossom Hill to be sold in 50cl bottles

Percy Fox is gearing up to launch 50cl bottles of the best-selling varieties of Blossom Hill as it looks to broaden the...