Drinks giant Diageo Great Britain has announced the appointment of Ursula Mejía Melgar as its new marketing and innovation director. The role will see the new director responsible for shaping leading brands including Guiness, Smirnoff and Gordon’s in the UK market.
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Diageo’s full year results reveal a 47% fall in operating profits globally as a result of the pandemic, with net sales of spirits down 8% globally, and a 4% dip in the UK.
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Pinkster gin has unveiled a new brand identity intended to differentiate the premium spirit from other pink gins in the burgeoning sub-category.
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Diageo continues to accelerate in the fast lane by growing market share in both the on and off-trades in the UK over the past year.
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