Pernod Ricard has confirmed the signing of the much anticipated agreement to sell a majority of its wine brands to Australian Wine Holdco (AWL), the consortium which owns Accolade.
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Jo Gilbert finds out more about the Accolade Mud House/Tesco Loop partnership via Caroline Thompson-Hill, managing director, Europe, at Accolade Wines.
Leading NZ wine brand Mud House has launched a new global campaign titled ‘Taste the Adventure’.
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Accolade Wines has reported “significant growth” for its mainstream premium brands, positioned at £6 to £10 in the UK market.
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