Subscriber login Close [x]
remember me
You are not logged in.

Heineken: learning from beer and cider category

Published:  12 August, 2011

Wine and spirits firms should be keeping an eye on Heineken - the beer and cider giant has pledged to remove 100 million units per year from a mainstream brand. It is currently investigating how best to approach this and which brand it should cut alcohol content from.

Access to this article is restricted.

You need to have a valid subscription to access this content. If you already have a subscription please log in.


Subscribe today for unrestricted access to ALL content and receive all email newsletters.

Already a subscriber?

Please log in using the link at the top of the page to see this article and all subscriber-only content.