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Greenall's introduces new RTS cocktails to range

Published:  12 July, 2011

Greenall's Original London Dry Gin has re-branded its Ready to Serve (RTS) range and introduced four new cocktails.

It follows the introduction of its new look Greenall's Original London Dry Gin in February 2011 and is in celebration of its 250th anniversary, Great British Spirit campaign.

The new range, carries the tag line 'Release the Spirit', and features seven cocktail variants developed by Greenall's master gin distiller, Joanne Moore, including: Gin and Tonic, Gin and Diet Tonic, Gin and Pink Grapefruit, Gin and Bitter Lemon, Gin Fizz, Gin Sin and Gin and Ginger.

Its new label 'The Great British Cocktail' will follow the same abstract design of the Greenall's bottle, the new RTS 250ml which has been developed with a younger and more affluent audience in mind.

Joanne Moore, G & J Greenall master distiller, said: "I wanted to create a diverse range of gin based RTS drinks that appealed to all types of gin drinkers.

"The new 'Great British Cocktail' variants, teamed with the stylish new design of the can, has given us a product that we hope will appeal to the new generation of gin drinkers that are emerging within the market."

The range which will be available from August, features a lowered ABV of 6.5%, paralleling consumer trends towards lighter drinking styles and the Drink Aware campaign for responsible drinking.