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Pitú to sponsor Liverpool's Brazilica event

Published:  04 July, 2011

Brazilian sugar cane spirit brand, Pitú, has announced its co-sponsorship of Brazilica, the UK's largest Samba festival to be held in Liverpool.

Brazilica was launched in 2008 as part of the Liverpool Capital of Culture programme and the three day event to be held July 15-17, is expected to attract over 50,000 visitors.

The aim is to to gain greater awareness and distribution for the brand on the back of growing Latin American gastronomy.

Managing director of Pitú imports and exports GmbH, Helmut Mager, said: "We are delighted to be partnering Brazilica for the first time this year.

"Pitú is a traditional Brazilian brand, and the European market leader in cane sugar spirit, so it's a great opportunity to raise awareness of the spirit among our target market."