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Piper-Heidsieck to sponsor Elise Trophy

Published:  22 March, 2011

Piper-Heidsieck has announced an exclusive Champagne sponsorship of the Elise Trophy 2011.

The trophy is widely regarded as the UK's premier club racing series and is shown on the digital television channel and Motors TV.

Piper-Heidsieck has agreed a twelve month sponsorship deal including support of the winner's podium offering first, second and third placed drivers bottles of their Champagne.

Victor Lanson, marketing controller for Piper-Heidsieck said: "We aim to be involved with events that offer prestige and excitement, so we were delighted to be given the opportunity to sponsor the Elise Trophy.

"It is the ideal platform for Piper-Heidsieck to showcase its premium credentials to an appropriate audience."