Bibendum launches Market Insights division

Published: 25 January, 2011

Bibendum has launched a new Market Insights division that aims to work closely with customers to deliver greater profits for the its category.

Bibendum has launched a new Market Insights division that aims to work closely with customers to deliver greater profits for its wine category.

The focus will be to analyse industry data, across all channels of the UK wine industry, including its own bespoke Taste Test survey.

Remaining independent from its sales teams, its task is to inform and support everything Bibendum does, from new product development and purchasing, to tailoring wine ranges for specific consumer needs.

Data will be taken from over 30 of the UK's leading business sources including wine insight providers such as AC Neilsen and Wine Intelligence as well as nearly 30 years of Bibendum's own sales results.

Bibendum's market insights manager, James Scott, said: "No-one is more important to the wine trade than the consumer but the industry has ignored their point of view for too long.

"Our approach is centred on understanding consumer behaviour and allows us to help businesses exceed their own customers' needs and expectations. The key to success lies in our ability to bring the numbers to life and create insights that are relevant, easy to understand and practical to implement."

For information about Bibendum's Market Insights division and its up-coming reports contact marketinsights@bibendum-wine.co.uk

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