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Codorníu sponsors C4 series hosted by Olly Smith

Published:  18 January, 2011

Sparkling wine producer, Codorníu, has signed a broadcast deal with Channel 4 to sponsor its new food series, The Secret Supper Club.

Hosted by food and drink expert, Olly Smith, the 10 week series will see Smith travelling the country to stage a series of adventurous suppers prepared by local food producers for ten mystery guests in an unusual setting.

The show will air on Saturday afternoons from February 5, after the Channel 4 hit TV show, Come Dine with Me.

The scheduling will aim to capitalise on Come Dine with Me's huge popularity and audience figures.

Jo Sorenson, brand manager for Codorníu UK, said: "This is an incredibly exciting new initiative for Codorníu creating brand awareness from a new platform as well as highlighting our association with a very current trend - supper clubs."

The TV sponsorship which will reach 8m adults will form the backbone of the brand's overall marketing activity in 2011 which will be focused on the emerging supper club movement.