Diageo agrees final settlement with Intercontinental Brands

Published: 15 December, 2010

Diageo Great Britain has agreed a final settlement with Intercontinental Brands (ICB) over its dispute over ICB's Vodkat product.

The settlement sees the end of litigation between the two companies that has been ongoing since 2008, over the use of the Vodkat name.

Under the terms of the settlement, ICB has agreed to change the Vodkat brand name and packaging to ensure it is clear to consumers that the product is not vodka and to pay Diageo damages and legal costs.

Simon Litherland, managing director, Diageo GB, said: "We are pleased to have finally reached a settlement with ICB and that ICB has recognised that the use of the name Vodkat (or indeed any "Vod" prefixed brand name) on a product that is not vodka is likely to confuse consumers.

"The original Court decision and the decision of the Court of Appeal in July this year were important not only for Diageo but also for other vodka brand owners and producers and for vodka consumers. They will ensure that the vodka category can be protected from other "vodka lookalike" products both now and in the future and should help protect the long-term integrity of the vodka market in Great Britain."

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