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Online wine "too expensive" says YouGov poll

Published:  14 December, 2010

A quarter of consumers said they don't buy wine online because they think it's too expensive, and don't want to wait for a delivery, reported a YouGov poll.

The research conducted for the Wine and Spirit Trade Association suggest online retail offers a significant potential growth opportunity, as although just 1 in 7 British adults buys wine online, a third say they would consider doing so.

But the perception of the 1,742 British adults interviewed was that 25% think it's too expensive, 21% don't want to pay for delivery and 14% don't want to wait for delivery.

When it came to average spend of the 14% of consumers who do buy wine online, women claimed to spend slightly more (£5.25) than men (£5.08) with the average spend being £5.15 per bottle (£62 per case).

WSTA chief executive, Jeremy Beadles, said: "These figures show there is clearly scope for growth in online wine sales.

"Interestingly, while the figures show fewer 18 to 24 year olds currently buy wine online a larger proportion of this age group and 25 to 34 year olds say they would consider purchasing via the internet in future."