Bibendum launches The Wondering Wine Company

Published: 13 December, 2010

Bibendum has launched an outside wine service called The Wondering Wine Company that aims to revolutionise how wine is served at UK sporting, food and cultural events.

It will be run by the Wondering Wine Company's managing director, Simon Swift who has 20 years experience in the catering and hospitality industry, having most recently spent nine years as head of the Marylebone Cricket Club's catering operations at Lord's cricket ground.

Swift said: "Over the last few years the quality of food and drink offerings at large consumer events has improved markedly. To meet consumer's heightened expectations, The Wondering Wine Company will bring a new, dynamic approach to selling wine everywhere from food festivals to international sporting events."

Bibendum managing director, Michael Saunders, said: "This is a fantastic opportunity, both for Bibendum and our existing catering customers, to bring new ideas and energy to a very important category. I firmly believe the Wondering Wine Co can enrich the wine offering at a huge variety of events and I look forward to seeing it in action."

The Wondering Wine Company will be launched in late spring 2011 with a fleet of bespoke, vintage vehicles.

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