Purity Brewing to triple capacity

Published: 26 October, 2010

Warwickshire firm Purity Brewing is to triple capacity with a new 5,000 square foot brewhouse.

The new brewhouse will make use of empty barns at the existing site and will increase capacity to around 5.9m pints a year. The first brew should take place in summer 2011.

Purity, which began as a three-man business five years ago, is now stocked in over 500 pubs. It produces 3.8% abv golden ale Pure Gold, 4.2% pale ale Mad Goose and a 4.5% amber beer called Pure UBU as well as importing premium beers from Europe and distributing two local ciders.

Managing director Paul Halsey said: "Purity has had a fantastic year building our brand by supporting local events such as the Birmingham Comedy festival and Moseley Folk Festival. Add to this our growth in net profit by 50% over the last year, a growing customer base of over 500 pubs and the planning application being granted... well, it's safe to say the team and I will be having a pint to celebrate!"

Purity submitted its planning application in September 2010 and was supported by MP for Stratford Upon Avon Nadhim Zahawi, who after having visited the brewery wrote to the council in support of the plans.

The new brewhouse will strengthen the firm's green credentials, added Halsey. "Waste water treatment will continue through our current wetland process which has developed over the years into a nature reserve, cleaning all the waste water from the brewing process and sending it back to the river. However, the new facility gives us the opportunity to implement new heat exchange technology cutting our energy use by up to 30%."

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