Dom Pérignon goes Warhol
In the same silk-screen vein as Marilyn Monroe and Elvis Presley, Dom Pérignon has decided to pay tribute to the king of pop art, Andy Warhol, with an exclusive collection of pop art design Dom Pérignon Vintage 2002 (rrp £120).
The three bottles have been commissioned from leading creatives at the Design Laboratory at Central St Martin's School of Art & Design, each with a distinct label in red, blue or yellow, paying homage to Warhol's iconic colour games.
Emelie de Vitis, marketing manager for Dom Pérignon UK, says: "This design offers an opportunity to talk about Dom Pérignon alongside one of the most iconic figures within visual art, while creating something stylish, rare and aspirational." Available from Harrods, Harvey Nichols and Selfridges from mid-October.
rachel.child@provencommunication.co.uk
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56-58 Church Walk, Burgess Hill, West Sussex, RH15 9AN
Registered in England No. 6646125. VAT No. 938 4452 95
