Chilean wine sales above £5 reach new heights

Published: 09 September, 2010

Chile's UK retail sales above £5 have increased by 57% in the past two years to reach 1.21 million 9-litre cases.

The Nielsen figures, released by Wines of Chile at yesterday's annual trade tasting in London, show sales above £5 a bottle have reached their highest level ever.

Chile now sells 40% more wine at over £5 than South Africa, according to Wines of Chile.

The Nielsen figures also reveal Chile's total off-trade sales grew 12% in volume and 14% in value in the year to July 2010. "Only New Zealand registered a higher percentage growth in the same period," Wines of Chile said.

In the on-trade, Chile achieved its highest ever market share of 10.5%, and sales grew by 16% in a market that had zero growth, the generic added.

In the independent and specialist sector, which Wines of Chile claims is "crucial to Chile's future progress", sales grew by 17% in value and 14% in volume - a greater growth than any other competitor country in the sector.

Find out how Chile's diverse range of premium styles can fit into any modern wine range or list at the Harpers Wine & Spirit Chile Summit 2010.

Taking place on Monday, November 22 at the Soho Hotel, London, the day, which is being held in association with Wines of Chile, will include a mix of seminars, panel debates, masterclasses and educational tasting zones to bring the audience up to date with the latest news, views and trends.

With the theme "Take a fresh look at Chile", the event will examine both the latest developments in the domestic industry and analyse opportunities and challenges in the key UK export market.

Learn more about the trends driving both established and pioneering regions, varieties and wine styles, plus Chile's drive to maximise sustainability by registering for your free place with Rikki Mudie on 01293 610396, or emailing rikki.mudie@william-reed.co.uk.

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