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Rosé a bright spot for on-trade - WSTA

Published:  13 July, 2010

Figures released by the Wine & Spirit Trade Association show that sales of rosé wine have grown by 21.4% in value in the past year, with volumes ahead by 18.4%.

Off-trade rosé sales were up 9.2% in value and 7.6% in volume.

The WSTA said there had been a recovery in Champagne with the off-trade ahead by 12.5% in volume and 7.7% in value.

The figures - which combine IWSR, Nielsen and CGA Strategy data - show only wine (+1.3%) and cider (+3%) with any real value growth in the on-trade.

WSTA chief executive Jeremy Beadles said: "Given the fact that sales of other wines in bars, clubs and restaurants are down over the course of the year, the big rise in rosé is all the more striking.

"The recent good weather will have continued to boost its popularity.

"The growth in the £6 to £7 and £9 to £10 ranges does suggest that while consumers may be cutting back on spending elsewhere the attraction of a better bottle of wine at home is tempting wine drinker to spend a little more."