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Staying in is the new going out, research finds

Published:  21 May, 2010

New figures appear to show that staying in is the new going out - with consumers spending more on wine to drink at home.

The latest research commissioned by the Wine & Spirit Trade Association has shown that consumers are willing to spend more on a bottle of wine to drink at home.

In fact the last year has seen a 30% increase in the number of regular wine drinkers paying more than £7 per bottle of wine for domestic consumption.

The average price of a bottle of wine in the off-trade stands at £4.32.

The poll of 1,042 UK wine drinkers by Wine Intelligence suggests more consumers are choosing to spend more on wine to drink at home with a meal instead of a night out.

The survey shows that 13% of regular UK wine drinkers now spend over £7 per bottle of wine compared to 10% at the same time last year.

At the same time the number of those saying they don't buy wine in pubs and restaurants has increased by a third from 9% in to 12%.

The survey also found that 56% of wine drinkers said they regularly drink Pinot Grigio compared to 43% three years ago.

Rosé accounts for 18% of wines consumed by UK regular wine drinkers - up from 10% in 2007 - with white wine the loser, down from 45% to 37%.

The numbers saying they drink wine most days or every has fallen to 12% compared to 17% in 2007.

Elsewhere, the survey findings suggest consumers are increasingly willing to consider wines with abv levels below 12.5%.

WSTA Chief Executive Jeremy Beadles said: "The figures suggest that while consumers may be going out less they are spending more on a bottle of wine to drink at home.

"No doubt some of this stems from price increases driven by tax and other factors, but it also fits into a pattern of consumers enjoying wine at home with a meal instead of going out."