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Drinkaware gets £15m funding

Published:  14 December, 2009

The drinks industry has pledged £5 million a year for the next three years to continue the funding for Drinkaware.

The commitment means the charity will be able to step up its information and education activities. It coincides with a new Memorandum of Understanding between the Department of Health, the alcohol industry and The Drinkaware Trust.

Derek Lewis, chairman of Drinkaware, said: "We're extremely happy to receive broad support from across the drinks industry. The funding from retailers, trade bodies and producers will make it possible for Drinkaware to continue talking to under-18s, young adults and adults about the dangers of alcohol misuse.

 "Changing the UK drinking culture won't happen overnight and we've all got a part to play. It's imperative that the drinks industry, medical and public health community, charities and central and local Government all work together to protect consumers from alcohol related harm."

Andy Burnham, Secretary of State for Health, added: "With 10 million people drinking more than is good for them, and putting themselves at risk of diseases like cancer and diabetes, there's no doubt that we still have work to do.

"Government action to tackle alcohol can only succeed if the industry step up to the mark and play their part in changing attitudes and helping people drink responsibly. I am committed to taking decisive yet proportionate steps, at every opportunity, to make it easier for people to drink within the recommended limits.

"Drinkaware have made good progress so far, and it's encouraging that they can continue with more stable funding."