Bushmills gets a new look

Published: 25 August, 2009

Diageo is giving Bushmills Irish whiskey a new look bottle and label design in order to re-vamp the brand.

Diageo is giving Bushmills Irish whiskey a new-look bottle and label design in order to revamp the brand.

From October, Bushmills new packaging will focus more on its 400 year-old brand's heritage and the medals it's won in order to help increase on-shelf impact and brand recognition.

The new bottle gives prominence to 1608 - the year the Bushmills area received its original licence to distil - which is embossed on the bottle design.

The contemporary new label has drawn inspiration from the Bushmills archives and includes enhanced font and colour to improve standout on the shelves.

Bushmills marketing manager Ali Wilkes said: "Bushmills now has its largest share of the Irish whiskey market and is in strong growth. The new bottle design for Bushmills Original draws on the brand's deep heritage and will drive the brand message that every bottle of Bushmills is Irish at its best."

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