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Harveys pushes long drink serve

Published:  08 June, 2009

Harveys sherry is supplying on-trade outlets with new promotional kits to encourage them to serve a Harveys & Lemonade cocktail.

Harveys sherry is supplying on-trade outlets with new promotional kits to encourage them to serve a Harveys & Lemonade cocktail.

Branded pitchers, fruit containers, glasses and stirrers are included in the kits along with POS material such as posters and tent cards.

The kits also include advice for licensees on how to store and serve sherry.

Senior brand manager Jane Wilson said: "As the UK's number one sherry, it is our responsibility to drive the category into the 21st century and encourage younger consumers to include it in their drinks repertoire.

"Serving Harveys as a long drink with lemonade will demonstrate to consumers tasting sherry for the first time that it is a versatile wine and can be enjoyed on many occasions."

Harveys & Lemonade is made from one part Harveys Bristol Cream and two parts lemonade, served long with ice and fresh fruit such as strawberries or slices of orange and lime.

The kits are available through Maxxium UK reps.

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