Disaronno plans summer sales boost
Disaronno is promising a heavyweight on-trade marketing campaign this summer as part of a £5m spend on the liqueur brand throughout 2009.
Disaronno is promising a heavyweight on-trade marketing campaign this summer as part of a £5m spend on the liqueur brand throughout 2009.
Consumers ordering two Disaronno drinks in selected outlets will receive two Thorntons chocolates and enter a prize draw to win a holiday to Milan.
Over 2,000 POS kits are now available to the on-trade.
Sampling activity takes place in Edinburgh, Glasgow, Birmingham and Manchester during July.
A consumer PR campaign involves a tie-up with fashion designers Antoni & Alison to create an exclusive, limited edition Disaronno parasol.
The activity will start in July and will reach in excess of 24 million target consumers over the summer, according to supplier First Drinks.
Mark Collins, senior brand manager for Disaronno, said: "We are aware of the difficult trading conditions being experienced by the industry at the moment, but we have built up strong relationships with consumers and are fully predicting Disaronno's excellent growth figures will continue."
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56-58 Church Walk, Burgess Hill, West Sussex, RH15 9AN
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