DRINKS INDUSTRY AWARDS WINNERS

Published: 23 July, 2008

The winners of the just-drinks.com Online Marketing Award are: Necker Island Competition by Virgin Wines, with a Highly Commended' going to the Magma Cruel and Unusual Campaign, by Jefferson Hunt for Allied Domecq. Winner of the LIWSF Trade Marketing Award is Thierry's, with PLB Group Ltd receiving a Highly Commended'. The Harpers Consumer Campaign award went to BRL Hardy Europe for Banrock Station. The judges were impressed by the use of cause-related marketing to create a competitive advantage for the brand. It was a great demonstration of how brand owners can work with their community and take on corporate responsibility for the environment'. Highly successful results were achieved - in 2001, Banrock Station sold over 12 million bottles in the UK. A Highly Commended' went to the German Wine Information Service (Wines Of Germany) for a difficult task - repositioning German wine in the UK. [It used] a research-based approach in understanding the consumer and working with producers to develop consumer-focused wines'. A Special Mention' went to Euro Strategies for Comte de Lauvia Armagnac - amazing results from a small budget (only 10,000)'. The judges were Lulie Halstead of Wine Intelligence, formerly of First Quench; Chris Kohut, managing director of Century Communications and formerly marketing director for Pepsico Europe; and Harpers' managing director, Pam Barker.

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