Drinkaware campaign gaining momentum

Published: 23 July, 2008

Drinkaware's flagship consumer website, Drinkaware.co.uk, received almost four million hits in February, as the Drinkaware campaign, aimed at promoting responsible drinking in the UK, continues to gain momentum.

It's site for teenagers, www,truthaboutbooze.com, had 300,000 hits in the same month.

Just 15 months after its launch, the Drinkware campaign has achieved an awareness rating of 65% with the public, compared to 52% for Talk to Frank, and 40% for Help the Aged, according to non-profit research consultancy, nfpSynergy.

Drinkaware CEO Jean Collingwood said: "We exist to help consumers make better informed decisions about their relationship with alcohol, and this result means we are reaching them and encouraging more and more to seek our help."

She added: "Drinkaware.co.uk is proving so popular that other parts of the world are using it to base similar sites on in their efforts to promote responsible drinking cultures."

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