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Fairtrade Fortnight kicks off on Sunday

Published:  23 July, 2008

Fairtrade Fortnight launches on Sunday on London's South Bank

The two-week annual campaign (25 February - 9 March) will kick off with a fairground on London's South Bank on Sunday where visitors can sample almost 3,000 Fairtrade items.

An open top bus will tour eight UK towns promoting Fairtrade. during the Fortnight. It will travel to Ipswich, Leeds, Sunderland, Glasgow, Liverpool, Birmingham, Cardiff, and Bristol.

Last year an estimated 10,000 separate activities and events took place during the Fortnight.

Awareness levels of the Fairtrade mark among the UK population reached their highest level last year at 57% (TNS Omnimas).