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Scepticism remains over retailers' green credentials

Published:  23 July, 2008

Consumers are unsure that retailers are as environmentally friendly as they claim to be, new figures from BT show.

While 96% of retail companies think operating sustainably is important to their reputation, only 3% of customers think businesses are fully open and honest about their actions, the research found.

One-third think retail businesses exaggerate what they are doing in order to hold consumer trust.

And nearly one-third of retail employees do not believe their company is environmentally and socially responsible.

Some 30% think their employer only acts when forced to do so by outside pressures, while nearly two in five (39%) say their employer is doing too little.

Among retailers, 56% believe they are taking significant steps to improve their impact on the environment and communities, while a further 28% say they are doing everything they can.