Sainsbury's injects cash into Fairtrade
UK: Sainsbury's launches 1m fund for farmers and growers in the developing world to join the Fairtrade initiative.
The Sainsbury's Fair Development Fund will support Fairtrade producer initiatives over a four-year period.
The fund, run by Comic Relief, will help farmers find a new route to market and provide them with a better deal.
Justin King, chief executive of Sainsbury's, said: "The fund will overcome barriers for poor producers enabling them to trade and therefore improve their livelihoods.
"This is why we're supporting Fairtrade on an additional level and encouraging customers to support the Fairtrade label so they too can help communities in developing countries."
The Sainsbury?s Fair Development Fund will support Fairtrade producer initiatives over a four-year period.
The fund, run by Comic Relief, will help farmers find a new route to market and provide them with a better deal.
Justin King, chief executive of Sainsbury?s, said: ?The fund will overcome barriers for poor producers enabling them to trade and therefore improve their livelihoods.
?This is why we?re supporting Fairtrade on an additional level and encouraging customers to support the Fairtrade label so they too can help communities in developing countries.?
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