Russian vodka Stolichnaya launches interactive website
Published: 23 July, 2008
The site www.rock-it-to-ibiza.co.uk offers a viral game designed to drive brand awareness amongst its target audience of 25-35 year-olds.
The vodka is one of the drink's company's 15 strategic brands which Pernod said in July registered "vigorous organic growth, up 9% in volume and up 13% in value, in line with the group's premiumisation strategy".
All 15 strategic brands "progressed", the group said, with eight - Stolichnaya, Martell, Montana, Havana Club, The Glenlivet, Perrier Jout, Ballantine's and Jameson - posting double digit rises.
Growth for the brand was particularly strong in Europe and North America.
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