Majestic Wine's shares slumped last week after city gossip predicted that next week's full-year profits announcement will fall well short of analysts' 15 million prediction.
Majestic has become famous for a run of record profits in recent years, accompanied with news of increased stores, ever-higher average spend and a growing customer base.
A wet, poor trading period over Easter combined with a general tightening of belts is apparently to blame.