PLB unveils new Sicilian brand

Published: 23 July, 2008

PLB has launched a new brand from Sicily. Named Sicilano, it aims to capitalise on positive consumer perception of the Italian island'.
Sealed with a screwcap closure, the four wines will be available at two price points. Nero d'Avola/Shiraz and Chardonnay/Cataratto blends will sit at 3.99, with Nero d'Avola and Grillo varietals priced at 4.99.
Brand manager Paul Shelton commented: Research conducted
by Wine Intelligence identified two important consumers of Italian wines: "Frascati Girl", who knows she likes Italian wines at a certain price points; and "Chianti Connoisseur", who will be attracted by the indigenous varieties. Sicilano will appeal to both.'
The wine is produced by the Firriato winery in Sicily and the labels were designed by the London-based Barlow Doherty design agency.

PLB has launched a new brand from Sicily. Named Sicilano, it aims to ?capitalise on positive consumer perception of the Italian island?.

Sealed with a screwcap closure, the four wines will be available at two price points. Nero d?Avola/Shiraz and Chardonnay/Cataratto blends will sit at £3.99, with Nero d?Avola and Grillo varietals priced at £4.99.

Brand manager Paul Shelton commented: ?Research conducted

by Wine Intelligence identified two important consumers of Italian wines: ?Frascati Girl?, who knows she likes Italian wines at a certain price points; and ?Chianti Connoisseur?, who will be attracted by the indigenous varieties. Sicilano will appeal to both.?

The wine is produced by the Firriato winery in Sicily and the labels were designed by the London-based Barlow Doherty design agency.

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