Footsteps grows

Published: 23 July, 2008

Footsteps, the around the world' wine range from on-trade giant Matthew Clark, has sold more than 25,000 9-litre cases in its first nine months.
Graham Donald, marketing director at Matthew Clark, said: While advertising has played its role, the growth of this wine has largely been on its own merit. With sales growing by
up to 50% a month, the figures speak for themselves.'
The range features distinctive stepped labels with large type. Future plans for the range include the addition of Cabernet Sauvignon in a 175ml format early next year.

Footsteps, the ?around the world? wine range from on-trade giant Matthew Clark, has sold more than 25,000 9-litre cases in its first nine months.

Graham Donald, marketing director at Matthew Clark, said: ?While advertising has played its role, the growth of this wine has largely been on its own merit. With sales growing by

up to 50% a month, the figures speak for themselves.?

The range features distinctive stepped labels with large type. Future plans for the range include the addition of Cabernet Sauvignon in a 175ml format early next year.

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