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New festive campaigns

Published:  23 July, 2008

Diageo and Freixenet have both announced new advertising campaigns in time for the Christmas period.

Diageo has launched its Serve Chilled' campaign for Baileys Irish Cream Liqueur, with a 5 million spend in the UK. Meanwhile, Freixenet has unveiled a series of ads for

its Cavas and still wines with the strapline The best nights out don't always involve going out.'

Diageo is also launching Baileys Chocolate Cups into the UK on-trade as part of the campaign. The cups are made from Belgian milk chocolate, and are designed to be filled with 35ml of chilled Baileys.

The Serve Chilled campaign features a series of 30-second ads, which Diageo claims are more like snippets of Friends than conventional advertisements'.

Baileys brand manager, Deborah Caldow, said: This campaign is aimed at encouraging consumers to enjoy Baileys in new ways and in less-formal, more relaxed occasions.'

Freixenet's campaign will include four press ads, featuring the Cava range and the Ash Tree Estate range. They will appear in women's magazines such as Cosmopolitan and Marie Claire.