Regional Sogrape

Published: 23 July, 2008

Leading Portuguese producer, Sogrape, is seeking to push Portuguese regionality with the launch of its ambitious new brand, Callabriga.

Targeted at the premium end of the market, with a retail price of 7.99, the range is the result of four years' work by Sogrape in the hope of producing a truly new wine from the Old World'. It features two new wines, one from the Alentejo and one from the Douro, both featuring Tinta Roriz (Tempranillo) blended with other varieties typical of their region - Alfrocheiro Preto and Alicante Bouschet for the Alentejo; and Touriga Nacional and Touriga Franca for the Douro. A further wine, from the Do, will be added in the near future.

The New World has had a huge impact on the world wine market, but there is evidence of an increasing similarity among their wines and the emergence of a consumer backlash against such standardisation,' said Sogrape president Salvador Guedes. Callabriga plays on both Portugal's strengths - the unique varietals that will become the newly discovered delight of the wine explorer - and on Sogrape's dedicated resources - in the vineyards and in the market place.'

The wines will be distributed in the UK by Sogrape's agents Stevens Garnier.

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