Bibendum-PLB takes trophy at annual Santa Rita Arsenal event

By Mathew Lyons

Published: 15 May, 2019

The annual Santa Rita 120 Arsenal Experience was won this year by a team from Bibendum-PLB.

The event took place at Arsenal’s Emirates Stadium on 10 May. Eight teams from the UK, Irish, Dutch and Chilean on-trade, off-trade and media – as well as from Chilean wine producer Santa Rita’s UK and Irish distributors, Matthew Clark, Bibendum-PLB and Gilbey’s – competed in a five-a-side tournament.

Bibendum-PLB defeated Matthew Clark in the final.

Terry Pennington, commercial director for Santa Rita Estates, said: “The Arsenal partnership is a key element of a global marketing strategy for our Santa Rita 120 brand, which aims to promote the sale of wines in the Latin American, Asian, European and African markets.

“As two widely recognised global brands Santa Rita and Arsenal share many common values: at Santa Rita, we are firmly committed to continuing our viticultural traditions in a sustainable manner, so that future generations can continue to enjoy our natural resources in harmony with the community.

“Arsenal also actively promotes a long-term tradition in both football and in serving the local community alongside maintaining a positive relationship with its loyal fans.

“The Santa 120 Arsenal experience is a wonderful opportunity to get together different sectors of the wine trade from all over the world to participate in a very exclusive on-pitch event.”

The day also included a Q&A session with Arsenal player, Lee Dixon, a tour of the ground, and a tasting of Santa Rita wines at Raymond Blanc’s Diamond Club.

Clio Giudici from Bibendum-PLB won the woman of the match award, while Alex Layton from Decanter won goalie of the match.

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