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Zamora creates new operations in France and Mexico

The new operations mark a further step in the Spanish company’s international expansion strategy and follows a 37% increase the Cartagena-based business’ turnover in the past six year, according to Zamora.

The aim was to “better understand local consumers and give the best support to distributors in each market”, said chief executive officer Emilio Restoy, adding the new operations reflected the company’s commitment to the international market where it “intends to further develop growth”.

Today 39% of sales come from the international market - a figure Zamora expected to reach 50% in 2022, he said.

"France and Mexico are two of the markets where our brands have good penetration, where we see a potential for significant growth, and where we believe we should invest.”

In the case of France, after the take over of the local distributor SIP Drinks, Zamora will have its own structure which will distribute its brands across the market by relying on regional distributors, as well as commercial and marketing strategy based out of its office in Bordeaux.

In Mexico, the objective is to manage sales throughout North and Central America (except USA) out of the new office located in Mexico City and continue working with local distributors.

Zamora’s portfolio comprises more than 15 brands and the company has a presence in more than 80 countries, in addition to 12 facilities spread across Spain, Italy and the Dominican Republic.