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Pure Wines takes on host of new natural wines

Published:  19 February, 2019

London-based online natural wines importer and retailer, Pure Wines, has taken on more than 20 new wines from France, Spain and Italy, which it said, highlighted the growing thirst for natural wines in Britain.

Guy Kordova, owner of Pure Wines, told Harpers he had imported the new wines having tasted them at the Vella Terra and Vins Nus annual natural wines fairs held last week in Barcelona.

“The majority of the wines have been taken on through exclusive agreements,” said Kordova, adding that he was impressed by the quality of the latest offerings of “pure and clean” wines showcased at both events.

New wines added to Pure’s portfolio include several made by Catalan producer La Gutina in the Alt Emporda, including ‘Glu Glu’, a carbonic maceration wine, which is currently among the most popular natural wines in Barcelona.

Further new additions from Spain include wines from producer Alumbro, in Zamora and ancestral method fizz and a new ‘Vi-Viu’ cuvee from the Cueva vineyard in Valencia as well red wines from Rioja Alavesa.

New Pure imports from France and Italy include ‘Z Blanc’ a Viognier made by La Vrille et Le Papillion in the Ardeche, and a Sangiovese wine made by Hacienda Agricola Margo.

Vins Nus, which is run by Spain’s natural wine producers association, PVN, held the first day of its two-day event a day before the larger Vella Terra fair, providing the opportunity for importers and distributors from Canada, Russia, Japan and Europe to attend both fairs.

Vella Terra, which also hosted a separate premium sparkling wine tasting, aside from its main event, said it had attracted 200 distributors from around the world this year.

Pure sells about 150 natural wines including the sought after Susucaru wine from Sicily.

It sells natural wines to private clients, retailers, restaurants and bars as well as operating as a wholesaler.

Kordova said a key part of its commercial strategy focuses on the provision of a number of natural wines for under £10.

“We are opening the doors to natural wines,” Kordova said.

“For people who are used to paying £7 or £8 at supermarkets, their first natural wine needs to be affordable,” he said.

Importing new wines comes has the company has reported constant growth following its launch in November 2018.

“We now have many repeat business from customers,” Kordova said.

Pure Wines launches its first tasting in London on 9 March at the Old Baths Cafe in Hackney. The tasting will feature wines from Italy and Greece.

Kordova’s long-term plan is to open natural wine shops and bars throughout


Pure Wines uniquely sells natural wines made from organically or biodynamically harvested grapes, and using spontaneous fermentation from wild yeasts.

Its wines are made without additives and heavy manipulation techniques and they have a maximum sulphur level of 50 mg per litre.