Subscriber login Close [x]
remember me
You are not logged in.

New website to revamp the world of fine wine

Published:  09 January, 2019

A new fine wine website launching in February 2019 will “redefine the way consumers experience and purchase fine wine” according to its founders.

The new e-commerce and media platform, called Elicite, will combine a “tailored series of educational content along with curated selections of mixed wines and single bottles available for purchase.”

Content and recommendations will be provided by a host of industry experts including Clement Robert MS, Ronan Sayburn MS, Bjornstierne Antonston, head sommelier and wine director, and Alistair Cooper MW.

“We are extremely pleased to introduce a disruptive content-led fine wine e-commerce platform that offers not only exclusive wines and champagnes but is dedicated to empowering consumers to make educated decisions and experience fine wine from a new perspective,” said Martyn Zemavicius, wine director at Elicite.

Elicite will launch with The Essentials series, with seven films covering the basics of serving, storing and drinking fine wine, the hidden costs involved, how to decipher wine labels and the basics of wine making.

Content will be divided into four levels of experience, starting with The Explorer and rising through The Connoisseur, The Expert and The Master. Each will be narrated by Alistair Cooper. Additional content can be unlocked when consumers buy wine from the website and Elicite also plans to release YouTube videos, podcasts and blogs and host experiential events.

Mixed selection cases available for purchase will accompany each film series, featuring “quality premium products from award-winning vignerons” including Chateau Pichon Lalande, Domaine William Fevre, Dom Perignon and Louis Jadot.

Elicite has purchased UK wine merchant Grand Clos and also plans to “draw on its strong relationships with niche producers” including Chateau Smith Haut Lafitte, Charles Heidsieck, Penfolds and Vietti. It will also secure UK exclusivity for Grand Cru producing champagne houses including Bonnaire, Roger Brun and Paul Clouet.