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Constellation's shooting star

Published:  23 July, 2008

Was there ever anybody better at selling himself than Chris Carson? If ours had been a job interview I'd have given him the job. In fact, I'd probably have given him my job. It says a lot for the resilience of the Sands family of Constellation that they're still in charge.

Christopher Carson

Born: August 1947

Educated: Parkside Preparatory School, Surrey; Bedstone School, Shropshire; Hendon College

1965-67: Chef at Savoy Hotel, London

1968: Joined Edouard Robinson

1972: Edouard Robinson taken over by Reckitt & Colman, which became R&C Vintners

1976: Became sales director

1980: Joined Italvin, which became European Vintners

1983: Joined Enotria as sales and marketing director

1990: Joined Whiclar & Gordon (Hardy Wine Company) as sales and marketing director, with 15% equity

1991: Made MD

1992: Hardy Wine Co bought by BRL, and BRL Hardy formed

1994: Made MD of BRL Hardy Europe Ltd

2003: Company bought by Constellation Brands; Carson is made MD/CEO, and later CEO Constellation Europe Ltd

Interests outside wine: Family, religion, cricket, golf, rugby

Ambitions: Spending more time with the family; business-wise, for Constellation to have 20% of the UK wine business (currently it has about 17%)