McGuigan Wines takes the 'craft' route with new duo

By Lisa Riley

Published: 20 May, 2018

McGuigan Wines has launched a wine range designed to tap the boom for ‘craft’ products.

The Single Batch Project will be available from June featuring two classic Australian varietals – a Chardonnay and a Shiraz (rrp: £8.99).

In a bid to “restore craft to the wine category”, each wine is made with grapes from McGuigan’s South Australian vineyards and features the actual winery batch number and yeast strain used at the winery - elements that remain constant throughout each vintage.

With the UK seeing a boom in the appetite for craft products, McGuigan Wines wanted to share its own “dedication and expertise” when making this Chardonnay and Shiraz, said the producer.

“The Single Batch Project embodies McGuigan’s commitment to making the wine the hero. This ethos underpins every stage of the winemaking process: from sourcing the grapes and selecting the right parcels, to crafting the wine with care and precision, ensuring the last bottle tastes just as good as the first,” said chief winemaker Neil McGuigan.

At McGuigan, when each wine parcel is brought into the winery it is allocated a unique code, separated from other batches and treated independently to ensure cleanliness and purity of winemaking.

The launch follows McGuigan expanding its Black Label portfolio last month with three sparkling wines, including a red variant, marking the first fizz to join the range.

The trio, which is being rolled out into Sainsbury’s at the end of this month, comprises a Rosé, a Shiraz and a Chardonnay Pinot Noir blend (rrp: £10).

In March this year, McGuigan launched its first low-alcohol duo in the shape of the 0.4% abv Delight range, which comprises a Moscato and a Rosé, with plans to add a red and a sparkling variant later this year.

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