Myliko Wines has appointed Peter Crameri to the newly created position of commercial manager UK & exports.
Joining the business today (16 April), Crameri takes on the responsibility of selected key national accounts in the UK and overseeing the development of Myliko’s export business, focusing on key European markets and China.
Having started his early career in his family’s Bordeaux business, and been based there for the majority of his career, Crameri’s experience also includes a stint as sales director at a French producer and previously at a “prominent importer and agent” in the UK.
His career to date had allowed Crameri to "accumulate a wealth of experience in all sectors of the wine trade”, said Hemant Kotecha, MD, Myliko Wines.
“Peter’s experience and contacts in trade will provide the catalyst to our growing export business as well as developing key UK customers,” he said, adding it had become apparent that “our ethos was the same of having long term winery partners offering great quality wines, exceptional value and excellent customer service”.
Crameri, who will be based in Manchester, said he was looking forward to adding value to an “already great business”.
“Myliko’s range is very interesting, versatile and would fit in perfectly with many dynamic markets in Europe and, further afield, in China and Asia,” he said.
Established in 1991 initially as a Hungarian wine specialist, Myliko now ships wines from 12 countries, from modern wineries with the latest wine making technologies to smaller boutique family run producers.