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Wine Australia reveals ProWein ‘wine bar’ feature

Published:  27 February, 2018

Wine Australia has revealed it is introducing a new free-pour tasting area at this year ProWein as part of its biggest presence at the show to date.

The Wine Bar will be open for visitors to pop by throughout the show to sample the wines, with tutored tastings taking place between 1pm and 2pm each day with Mark Davidson, who will be sharing the stories behind the wines tasted.

Launched to showcase the diversity of Australian wine, The Wine Bar forms part of Wine Australia’s biggest stand at ProWein - it has increased its space by 20% this year compared to 2017.

In addition to The Wine Bar, this year’s stand will feature 75 wineries and over 500 wines, an educational and events area.

Australia’s growing presence at ProWein followed a “very successful” show last year and was in line with the country’s growing exports - global exports increased by 15% to AUD $2.56 billion in the 12 months ending December 2017, according to Wine Australia.

“ProWein is one of the biggest and most important events in Wine Australia's global calendar - It's a key opportunity to showcase our wines on an international stage and engage with buyers and influencers from across the world,” said general manager, Stuart Barclay.

The aim was to demonstrating how “diverse, vibrant and exciting Australian wine is”, he said.

The stand will feature 14 events, a Green Australia master class and two Semillion tastings in partnership with WSET.

Covering cool climate regions, Iberian varieties, old vines, and organic and biodynamic winemaking amongst other topics, the events will be hosted by Davidson and industry experts, including Sarah Ahmed, Thomas Curtius and Phil Reedman MW.

Highlights include Mornington Peninsula and New England tastings - the first time these regions will be showcased at the show.

ProWein 2018 is held in Düsseldorf in Germany between 18th and 20th March.