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Jascots turns focus on organic following surging sales

Published:  18 January, 2018

Jascots has revealed it’s set to double its 18-strong organic portfolio on the back of a “successful” year boosted by its organic wines.

Sales of organic wines at the on-trade specialist were up 16% for the year ending 31 December, 2017, following the addition of 11 newcomers joining the portfolio during 2017, said the company.

Having achieved certification from the Soil Association at the beginning of this year, making it just one of a handful of UK merchants allowed to ship organic wines from countries outside the EU, Jascots told Harpers it strategy was to continue broadening its range of organic and biodynamic wines throughout 2018 in response to consumer demand.

“The recent sales figures show the wines have had a great reception amongst our clients who really care about provenance and sustainability,” said buying & marketing director, Adam Porter.

While organic “may only be single-digit sales at the moment”, Jascots expected that by doubling the number of products this year, sales would more than double by next year, he added.

“We expect this growth trajectory to continue.”

The first wine to be added to Jascots’ organic portfolio this year will be Bodegas Vinecol Los Medanos Organic Malbec from Mendoza, Argentina.

Notable organic wines added last year included a new line of Prosecco by the Veneto region’s first organic producer, Fidora; an exclusive line of Bourgogne Pinot Noir and Chardonnay from Pascal Bouchard and a line of Spanish bag in box.

Jascots' focus on organic follows Wine Intelligence listing organic and sustainable wines as part of its top five predictions for this year.

“Organic wines are going to become more visible and desirable to wine drinkers, with the confusion in the on- and off-trade that fails to convince consumers to trade up set to change – bolstered by the success of organic for food labelling,” said communications manager, James Wainscott.